Designer and Executive

I’m Shabina Begum and welcome to my contemporary modest clothing range! It’s been a long and wonderful journey to get here; me and my team at are excited to be launching this project!

Our ladies fashion range is designed and carefully handmade in London to reflect our key principles: modesty, style and comfort.

We offer exclusive Limited Editions of our finest abayas with classic and contemporary looks, so when its gone, its really gone! For a long time, I’ve been passionate about ladies Islamic clothing and its versatility without compromising on modesty.

For years I’ve been designing abayas, kimonos and outfits alike. Now they form my Look Book, a portfolio of unique pieces that we want to share with everyone, available here at Inspired by my mother, whose  vintage sewing machine still stitches like nobodies business, I’ve been making clothes from a young age. At the age of 13 I made my first Eid abaya, a white one with hand stitched henna patterns, slightly embarrassing now but my mother was proud of it. Now as a wife and a mother of two, I’m sharing my new designs and flare for fashion to inspire many more ladies out there.

So look around our website, keep up with my personal blog, Facebook and instagram as we roll out ranges to come. If you have any unique size requests, feel free to drop us an email and we can make it happen for you insha’Allah.

Enjoy completing your wardrobe with!

Shabina Begum